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Content creation for busy builders

Your product deserves more than one post.

Create TikTok and Instagram content in batches, so marketing keeps moving while you build. Start with slideshows and UGC-style posts made around your product.

Get startedSee the examples

Built for founders and small marketing teams.

Your next batch

3 posts ready

  • Slide reading: A woman at a wedding asked what I was wearing. I dodged the question.

    Slideshow

  • A man on a balcony points up at the words above him. The words on screen read: The hygienist stopped mid clean and asked what I had on.

    UGC-style post

  • Slide reading: She said "you smell incredible, where's it from" and I said "oh, it's old"

    Slideshow

Slideshows made with ViralPony for DupeIt, our own app. The video is an example hook.

Built for the brands we're building.

ViralPony grew out of creating content for our own products, including DupeIt and Bling AI.

  • DupeIt
  • Bling AI

Examples

Show the product. Tell a different story each time.

A useful tip, a closer look, a new angle. Explore the kinds of posts you can build around your product.

    1. Slide reading: She said "you smell incredible, where's it from" and I said "oh, it's old"
    2. Slide reading: It is not old. I bought it last month and it cost $40.
    3. Slide reading: The designer bottle I wore for years was $365. Same compliment, every time.
    4. Slide reading: At that price I was not buying a fragrance. I was buying the answer to that question.
    5. Slide reading: Nobody has ever leaned in and smelled the receipt.
    6. Slide reading: I deflected anyway. Pure habit. Years of thinking the price was part of the smell.
    7. Slide reading: Next time she asks I am saying $40 out loud and watching her face do the maths.

    Slide 1 of 7

    SlideshowMade with ViralPony

    A confession in seven slides

    Written for DupeIt from one of its angles, The Price Gap, over photos from the image library. Swipe through it.

  • A man in a kitchen unrolls a very long receipt. The words on screen read: Nobody has ever leaned in and smelled the receipt.
    UGC-style postExample

    A reaction that stops the scroll

    A creator-style hook opens the post. The words on it are a line ViralPony wrote for DupeIt.

  • A text wall over a photo of a perfume bottle, beginning: A woman at the gym desk leaned in and said I smelled unbelievable. Then she asked what it was. It ends by asking which bottle in your collection you could not defend out loud.
    Text wallMade with ViralPony

    A story told in full

    One photo and a paragraph people stop to read, ending on a question for the comments.

How it works

A repeatable way to make your next batch.

Start with your product, create a set of posts, and choose what you're ready to share.

  1. 01

    Start with your product

    Give ViralPony the context behind what you're selling and who it's for.

  2. 02

    Create your batch

    Build slideshows and UGC-style posts around your product, with different angles to work from.

  3. 03

    Review and schedule

    Choose the posts that fit, then schedule them into your week.

Explore the content formats
Slide reading: The hygienist stopped mid clean and asked what I had on.
Slideshow
A woman stares at the camera, then her mouth drops open. The words on screen read: It is not old. I bought it last month and it cost $40.UGC-style
Slide reading: Nobody has ever leaned in and smelled the receipt.
Slideshow
A text wall over a photo of a perfume bottle, beginning: A woman at the gym desk leaned in and said I smelled unbelievable. Then she asked what it was. It ends by asking which bottle in your collection you could not defend out loud.
Text wall
Slide reading: I said it was probably my shampoo. It was not my shampoo.
Slideshow
Slide reading: The shame isn't the $40 bottle. It's the $325 gap I spent years defending.
Slideshow
One batch for DupeIt, in three formats. The slides and the text wall were made with ViralPony; the clip is an example.

Social content

Batch the work. Keep the variety.

Build a collection of posts around your product instead of starting over with every idea. Mix formats and angles to keep your content useful and recognizable.

Get started

  • Slideshows

    Turn a topic, product detail or story into a sequence people can swipe through.

  • UGC-style posts

    Create posts with the approachable feel of creator content.

  • Batch creation

    Work on a set of content together, so you have more than one post ready to consider.

Scheduling

Give your content a place in the week.

Organize your posts and choose when each one belongs in your content plan.

  • See what's drafted and what's scheduled.
  • Keep dates and time zones visible.
Plan your content

Your week

Times in Eastern Time (ET)

  1. Tue 6 Oct9:00 AM ET

    She said “you smell incredible”

    Slideshow

    Scheduled

  2. Thu 8 Oct12:30 PM ET

    Nobody has ever smelled the receipt

    UGC-style post

    Scheduled

  3. Sat 10 OctNot scheduled

    A woman at the gym desk leaned in

    Text wall

    Draft
Example week · DupeIt's posts

For people building something worth sharing.

  • A founder working on a laptop at a yellow desk.

    Founders

    Keep your product visible while you keep building it.

  • A small team gathered around one laptop, talking through ideas.

    Small marketing teams

    Create a batch of content without turning every post into a separate project.

  • A shop owner packing a pair of sneakers into a box.

    Product brands

    Find different ways to show what you make and why it matters.

What's next

Your audience doesn't live in one feed.

We're building toward a broader way to get discovered, with Reddit marketing and AI-search visibility alongside social content.

  • Two people talking over coffee on a balcony.

    Reddit marketing

    Planned

    The next direction: find relevant communities and conversations, and contribute something useful around your product.

    Built around relevance and context.

A few things you might be wondering.

What is ViralPony?

ViralPony helps founders and small teams create social content in batches, starting with slideshows and UGC-style posts for TikTok and Instagram.

What can I create?

Start with slideshows, text walls and UGC-style posts built around your product. Posts marked “Made with ViralPony” on this page are real ones we made for DupeIt, our own app; clips marked “Example” show the style.

Is Reddit marketing included?

Reddit marketing is part of the planned expansion. The current focus is social content creation. We'll clearly label new capabilities as they become available.

What do you mean by AI search visibility?

We mean understanding how your brand appears in answers generated by AI tools. It's a planned direction for ViralPony, not a guarantee that an AI tool will recommend your product.

Will my content go viral?

No tool can promise that. ViralPony helps with content production; reach depends on the content, audience, platform and many other factors.

Who makes ViralPony?

Power Leaders LLC, based in Sonoma, California, makes ViralPony and does business under that name. You can reach us at support@viralpony.com.

Good products. Meet your people.

Give your next batch of content a place to start.

Get started
Slide reading: Next time she asks I am saying $40 out loud and watching her face do the maths.
A man grabs his head in disbelief, then starts explaining. The words on screen read: The designer bottle I wore for years was $365. Same compliment, every time.
Slide reading: I said "something old" and went to the bar. She did not get the name.
Slides made with ViralPony for DupeIt · the clip is an example